Author: Sierra Uselton, a Summer 2014 intern at SocialCentiv
Review site reviews can easily make or break a company. If customers post negative comments on customer review sites, this could harm the company from gaining new customers. In the past, customers could fill out a feedback card with praises and complaints about their experience with a business. This seems to only benefit the business, as the business owner and management team were the only ones who would see the customer feedback cards. Today, there are many customer review sites on the Internet that let anyone post anything they want to about a business and their products and/or services. This presents both an opportunity and a challenge for business owners, as how a business decides to take on online reputation management is solely up to them. Here’s what you need to know about review sites to help keep your business in good standing:
- People enjoy giving positive reviews as much as they do negative reviews.
- Reviewing what customers have posted about your business on review sites and fixing any issues is a sure fire way to tackle the situation head on and prevent it from happening again.
- Acknowledge and show sincere appreciation when positive comments are received from customers.
- Reach out to customers who have had a bad experience with your business and see what you can do to turn their negative experience into a positive one.
- Always strive to improve your business to gain more customers. Also, encourage your new (and current!) customers to leave positive reviews after they visit your place of business.
Many people look at the comments made on review sites before trying a new business, and you want the best possible feedback for prospective customers. Growing a small business can be much easier when your customers are spreading the word about how great your business is by writing positive reviews on user review websites. Some of the most critical user review websites for small businesses are:
- Yahoo Local
Oftentimes the reviews and ratings may not be justified. So, not only is it important to know where you stand on these sites but also have brand advocates ready to speak out on your business’s behalf.
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