Social Media Identities: Shoppers

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Shoppers are people that seek out promotions from their favorite brands and also share the deals with their friends. Shoppers are in the search for coupons and will participate in contests to save money wherever they can. Shoppers can look at reviews of products online to see what is popular, good or bad, among other shoppers with similar interests.

Characteristics of a shopper:
- Seek out promotions
- Download coupons
- Look out to save money
- Interact with favorite brands
- Enjoy "Daily Deal" sites
- Highly influenced by friends

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A great way to target shoppers is through the use of social media by searching for location-based comments. The softwares created by HipLogiq are capable of distributing incentives by replying to location-based comments. By directly communicating with potential customers, this can help build relationships and trust with the customer. They will feel more inclined to purchase products from companies that reach out and seem interested in their customers as opposed to other companies who are only interested in doing what's best for themselves. Shoppers are looking for deals provided by the company and when they redeem one (or more) of these discounts, a mutual business relationship is formed.

By using Facebook and Twitter to boost sales within the click of a button, this is a simple way to increase your outreach. Because shoppers enjoy interacting with companies that offer discounts, establishing a profile on these sites can help boost a brand's influence and lead to the growth of converted leads.

HipLogiq is the creator of two Twitter marketing software products, SocialCompass (for agencies) and SocialCentiv (for small- to medium-sized businesses). These products “listen” to real-time social media conversations, initiate a conversation, and share special offers. The automated platform then incentivizes customers to share that offer with others with social media and by email.

Connect with SocialCentiv on FacebookTwitter, and LinkedIn for more tips on using social media marketing for your small to medium-sized business.

This post was written by SocialCentiv Contributor Kristina Kopplin.