SocialCentiv + MailChimp = How to Win Customers and Gain Loyalty

SocialCentiv and MailChimp

How to attract new customers for your small business: it’s what every business is trying to figure out on social media.

When to post? What to say? How much is too much? Do I buy likes and followers or do I try to earn them? What if I don’t have the time? If I told you that consumers were sharing their wants, needs, and desires for your products or services on social media, and I could deliver them to you on a silver platter, would you want to talk to them?

Good news. That’s where SocialCentiv comes into play. SocialCentiv is a turnkey social media intent-based marketing tool for businesses. It’s easy to get started and easy to maintain, as we help you find nearby customers in real time using Twitter.

We’re proud to announce that SocialCentiv is integrating with MailChimp to bring you the best-in-class solution to find new customers on Twitter, add them to your MailChimp list, and help grow your business.

How it works

With SocialCentiv, businesses can listen for customers looking for their product or service (could really use a sugar fix right now!), reply directly in real time (hey, we have what you’re looking for) and share a special offer with them (here’s a coupon for a free cupcake!). In order to download the offer, customers enter their contact information on your business’ offer landing page.

Your direct engagement with consumers in real time yields contact information from interested individuals. When a consumer fills out the form on your business’ offer landing page to receive your offer, they will have the option to subscribe to your email list. Their information is now sent directly to the MailChimp list of your choice, so that you can further market to them and build loyalty amongst your new found leads on social media.

How to get started

  1. Create a SocialCentiv account (if you don’t already have one)
  2. Create a MailChimp account (if you don’t already have one)
  3. Authenticate your MailChimp account in SocialCentiv. Visit “My Account” within SocialCentiv and click on the MailChimp tab. Follow the steps to authenticate your MailChimp account.
  4. Select the List within MailChimp you want to add your customers to.

Viola! You can start responding to conversations within the SocialCentiv app and anyone who takes advantage of your business’ special offer will be added to any list of your choosing within your MailChimp account. Easy peasy.

From here, businesses can begin to think about loyalty programs, email marketing funnels, and workflows that will maximize their MailChimp lists and create a robust database of loyal customers. We’ll save these tips and tricks for a future blog post.

What are you waiting for? Get signed up today and start finding customers in real time.


Have questions about this integration? We’d love to hear from you. Simply email and one of our team members will get back to you asap.

SocialCentiv is an easy-to-use tool for Twitter marketing. Find customers ready to buy your product or service, respond with an incentive and start growing your business.