Whether you want to admit it or not, special offers attract new customers. And when a business combines the power of special offers with social media marketing, it’s only a matter of time before the business begins to experience an increase in traffic and engagement. But it’s not always this easy. The business needs to have the right ingredients set into place for favorable outcomes.
Significant savings yield positive results
Businesses should provide valuable special offers that will attract potential customers with something they can’t find elsewhere, like 20% off their next in-store purchase. Do some research and investigate what your nearby competitors are offering in terms of discounts and promotions. Then, think about what you can offer for potential customers and how you can essentially “win” their business.
Small businesses reach out to local customers
Sure, starting a small business can be hard. However, it can be said that finding success as a small business is even harder. Small business owners often lack a similar size advertising and marketing budget as the top dogs (i.e. corporate controlled businesses), so finding creative ways to find new customers is essential. A proven solution that has helped many small businesses find success is social media. Social media allows small business owners to find nearby customers with geomarketing.
Did you know: Approximately 63% of local searchers are more likely to use a business w/ info on a social media site. (Tweet this)
How to share special offers on social media
As one of the must-haves for a successful Twitter marketing campaign, a high-promotional value must be set into place if a business wants to yield any leads. Small business owners can easily create a special offer campaign and respond to nearby prospects with SocialCentiv, an intent-based marketing software. Then, SocialCentiv’s automated marketing feature will followup with these new customers and incentivize them to share your offer with others. It can’t get much easier than this.
P.S. Stay tuned for details about the new and improved SocialCentiv! We’re burning the midnight oil to make finding new customers easier than ever for small business owners.
This post was written by SocialCentiv Contributor Kristina Kopplin.