The Strategy Behind Lifecycle Marketing

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SocialCentiv helps businesses target three types of lead behavior through multiple social networking and various forms of marketing mediums. It’s important to note that one person’s online activity could identify with all the types of behaviors.

The Socializer

Socializers enjoy interacting with brands and voicing their opinions about products on social networks. They have a high online influence. Socializers enter the lifecycle by encountering offers and sharing them with their friends via status updates or email.

The Shopper

Shoppers express their needs online and search for the next deal. Shoppers are found through location-based comments on Twitter and enter the Lifecycle by filling out their information into the offer or eBook landing page.

The Scholar

Scholars do their own research before they purchase. Scholars find information through blog posts and newsletters. One way they can enter the lifecycle is by filling out their information before downloading a brand’s eBook.

In order to reach these leads, we generate content on Twitter, Facebook, blogs, eBooks, landing pages, and emails. A typical Lifecycle interaction occurs as follows:

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Get started now

A great way to implement a lifecycle marketing campaign for your small- to medium-sized business (SMB) is with SocialCentiv. Our Twitter marketing software helps SMBs “listen” to real-time social media conversations, initiate a conversation, and share special offers. 

Connect with SocialCentiv on FacebookTwitter, and LinkedIn for more tips on using social media marketing for your small to medium-sized business.

This post was written by SocialCentiv Contributor Kristina Kopplin.