Twitter Lead Generation Cards: What You Need to Know

Twitter Lead Generation Cards: What You Need to Know

Generating leads on Twitter with its new lead generation cards can be intimidating. However, it isn’t as bad as you think and it can bring serious advantages to your business. We’ve laid out the basics on Twitter lead generation so that you can start successfully using lead generation cards to benefit your business.

With 500 million tweets sent daily, it’s hard to compete for consumer attention. That’s where Twitter’s lead generation cards come into play. These generation cards work within your promoted tweet to exchange your offer to consumers for their contact information.

Here are the basics on how to get involved with Twitter’s lead generation cards:

  1. Set up your lead tracking system. Before you begin, you’ll need to set up your endpoint where all of your data will be organized and filtered. Contact a Customer Relationship Management system to configure your endpoint. This will set you up to create your lead generation card.
  2. Create your lead generation card. Sign up for Twitter ads and locate the ads feature under the drop down menu. Click the cards option on the navigation bar and you’ll find a button to create your own generation card.
  3. Design your card. This is where you’ll create the written and visual content for your card. At this point you want to be sure to create a message that helps you convey value and attract attention quickly. Short descriptions and remarkable images will help you successfully achieve this.
  4. Configure your advanced settings. This is where you ensure the functionality of your card. Submit the URL for your lead tracking system endpoint created in step 1, be sure that you have a privacy policy in place, and rename the fields under this tab to be specific to your brand or product.

Take advantage of Twitter’s promoted tweets option and its lead generation cards to enhance your business’s social presence. To learn more about methods to enhance your Twitter presence, contact SocialCentiv.

This post was written by SocialCentiv Contributor Kristina Kopplin.