If you provide it, they will come, right?
Eh, not so much.
As a business, it’s important to understand the amount of “work” required to grow and maintain a following on Twitter. Just because you provide your existing and potential customers with a way to connect with you via Twitter, doesn’t mean they will notice.
If you’re searching for ways to grow your presence on Twitter the right way, consider the following simple tips and tricks.
1. Don’t buy followers in hopes of quickly growing your fan-base and Twitter presence. Rather, attract followers by tweeting interesting information and special offers that they can’t find elsewhere.
2. Use the right hashtags. You may think you understand the meaning of a hashtag containing a special acronym or phrase, but be careful not to use irrelevant hashtags to keep your messages from being lost in the shuffle. You can always double check a hashtag’s meaning with a quick search on https://tagboard.com/.
3. Live-Tweet any special events or conferences you attend on behalf of your brand. If you’re a social media guru, Tweet interesting facts and quotes presented by the keynote speaker. If you’re hosting a charity event at your restaurant, keep those not in attendance in the loop with a series of tweets containing important information.
4. When live-tweeting an event, find out if there is an established hashtag for the event or conference and use it in your tweets.
If you are interested in finding new customers for your small- to medium-sized business using social media, sign up for a free SocialCentiv account today. Each person SocialCentiv engages is connected to an even larger pool of potential customers who can also be engaged by using the reward for referrals incentive. Businesses can benefit by using the same networking snowball principals that social media platforms were founded on.
This post was written by SocialCentiv Contributor Kristina Kopplin.