You've already heard about it. The latest Twitter update claims to allow users to “meet the new you”. But, what does this mean for small businesses using Twitter? Here are some Twitter marketing tips to help you make the most out of the new Twitter layout.
1. Favorite positive Tweets that mention your brand and products
Think of it as a guideline or rule to only favorite those Tweets that speak positively about your brand and/or products. Staying true to this policy will make it easier when you need to go back and find the most positive Tweets about your small business. You’ll also have easy access to satisfied customers within a few clicks of your mouse in case you choose to share rewards with them later.
2. Highlight what’s important with pinned Tweets
Twitter’s new and improved profile view allows users to have better control of how the world sees them online. Brands can choose to pin a particular Tweet to the top of their profile, which is great for showcasing their special offers so nobody misses out.
3. Embrace two-way communication
Rather than relying on mass-market ads, take a proactive approach by engaging with nearby customers in real time. Consider using a Twitter marketing software like SocialCentiv, which makes it easy to find and communicate with nearby customers for your small business.
4. Participate in trending conversations and provide quality, related content
Take a look at the right side of your new Twitter profile to see which topics are trending in your area as a way to implement geomarketing into your social media marketing plan. If you see an appropriate opportunity to jump into a trending topic discussion, by all means do so.
5. Use Twitter lists to keep tabs on brand ambassadors, key influencers, and those who matter
Twitter lists makes it easy to view the Tweets of a predefined selection of users. Define users based on a number of factors, such as your loyal customers, competitors, and industry specialists.
6. Take advantage of the emphasis of using images
As a part of Twitter’s latest design, making images more prominent in one’s Twitter feed is one we can really get behind. Make use of this new feature by sharing high quality images with your followers. You can share images that depict a behind-the-scenes look at your business, informative graphics for special offers, and much more.
For more Twitter tips for small businesses, follow us on Twitter to stay in the loop.
This post was written by SocialCentiv Contributor Kristina Kopplin.