For businesses using Twitter for small business marketing, consider taking advantage of the location services feature. Today’s consumer thrives on social media and instant gratification. Using location-based services with a social media strategy, business can find nearby customers and create meaningful relationships.
Enabling the location services feature
Sign into your Twitter account and go to your account settings. Choose “Security and Privacy” in the list on the left side of the page, and check the box next to “Tweet location” to enable this feature.
Important things to know about location services
The location services feature is turned off by default, requiring users to opt in if they want to use location services. Enabling this feature helps Twitter to provide more tailored content and location-specific trends for the user.
When you include your location in a Tweet, Twitter stores this location. You can choose to turn the location setting on or off each time you send a Tweet.
Users can attach their specific location when using Twitter on their mobile devices, and attach a relative location (like a city or neighborhood) when using a desktop.
Be careful with how much personal information you choose to share on Twitter. Just like you (hopefully) wouldn’t share your home address on the Internet, take caution with what information you share online.
Location services and Twitter marketing
The location services feature can also help small business owners fine tune their marketing efforts to customers in the areas surrounding their business location.
This is where SocialCentiv comes into play. SocialCentiv is an easy-to-use Twitter marketing software created with small business owners in mind. Small business owners can use SocialCentiv to find nearby customers who are already talking about their products and/or services.
SocialCentiv allows businesses to respond to these conversations in real time, and automatically attaches a link to a business’ special offer. Because you’re reaching them with what they want, when they want it, users see your offer as a nice surprise. That’s a win-win for everyone!
This post was written by SocialCentiv Contributor Kristina Kopplin.