Small businesses interested in finding new customers will find success with social media. Social media marketing is rapidly becoming the norm, as many businesses and brands are using social networks to educate their followers, promote their products, and find new customers.
What many businesses don’t realize is how much time and energy go into creating a successful social media marketing campaign. Note: it takes much more than posting a status update to bring new customers in the door. The goals of a social media campaign will determine which metrics are the best to measure.
For instance, a business owner who is interested in increasing their engagement rate will have different target metrics when compared to a business owner who is interested in promoting brand awareness. Before you get overwhelmed with the big data and social analytics that come with a social campaign, here is a brief overview of the most common metrics to measure a social campaign:
Conversion rate: Represents the total number of conversions divided by the number of clicks within a particular period of time. Conversion rates can include the amount of form submissions, analytics, or subscriptions to newsletters or email lists.
Engagement rate: Represents how many people are sharing, liking, or commenting on your content (on both your website and social networks).
Page visits: Represents the number of times a website was visited, without paying attention to the number(s) of repeat visitors.
Page views: Represents the total number of pages that all visitors looked at on a website. Also, this metric keeps track of how many repeated views a single page receives.
How to find the right social media analytics for your small business
To begin measuring the success of your social media marketing campaign, sign up for a free trial of SocialCentiv. Our intent-based marketing software gives small to medium sized business owners the power to find nearby customers in real time.
SocialCentiv’s patented keyword algorithm and machine learning feature searches the Twittersphere and presents you with high-potential conversations. Engage and share incentives using the SocialCentiv dashboard, then rely on automated marketing to followup with these new customers and incentivize them to share your offer with others.
This post was written by SocialCentiv Contributor Kristina Kopplin.