There are many reasons for why a business or brand would want to employ Twitter into their marketing strategy, including social media engagement and reputation management. Additionally, small business owners often seek to use the social network to help them stay connected to their community and to help find new customers for their business.
What are small business owners worried about?
According to Yodle‘s recently released First Annual Small Business Sentiment Survey, 42% of small business owners said they are worried about finding new customers, which makes it their top concern as a business owner. Also noteworthy, the same study found that 33% of small business owners worry about keeping current customers.
[Tweet "#DYK: 42% of #smallbiz owners said they are worried about finding new customers via @Yodle @SocialCentiv"]
How can small business owners implement a Twitter marketing strategy?
Businesses use Twitter for all sorts of reasons. It’s important to first realize the overall goal for using Twitter for business. Keeping this goal in mind, businesses need to consider the action steps needed to help them reach this goal. For example, if a business wants to increase their customer base by 15% over a period of three months via a Twitter marketing campaign, they could use a social media marketing platform to help promote special offers and increase brand awareness. One option is SocialCentiv, a Twitter marketing software that helps small business owners identify nearby influencers to share special offers with, in hopes of turning their online conversations into in-store customers.
But, why use Twitter as a marketing channel?
Among the top reasons why people follow brands on Twitter, approximately 52 percent do so to be notified of special offers and promotions, and 33 percent do so to get freebies. In addition to providing discounts and free merchandise, followers are also interested in receiving exclusive content, learning about new products, and taking part in competitions.
This post was written by SocialCentiv Contributor Kristina Kopplin.