Adam Root, Co-Founder and COO of SocialCentiv, published on Forbes his tips and insights about why Your Business Needs to Tweet -- Here's How to Make It Worth Your While.
Root highlights why small business owners might initially choose Facebook over Twitter, simply for its ease factor in connecting and maintaining relationship with customers. And while business owners might find Facebook a more appealing network for its easy-to-use ad platform tool, there’s still another option they need to consider.
Just because something (in this case, Facebook) is easy, doesn’t mean it’s the best choice for all small business owners. A great social media strategy not to be overlooked is using Twitter for small business success.
In Root’s article, he gives three reasons why a small business should be active on Twitter, as well as five tips to be smartly social on Twitter. Read it here: Your Business Needs to Tweet -- Here's How to Make It Worth Your While.
Follow @adamroot on Twitter.
This post was written by SocialCentiv Contributor Kristina Kopplin.