SocialCentiv Fact Sheet

The company:

Founded in 2008, SocialCentiv’s patented software allows enterprises, agencies and small- to medium-size businesses (SMBs) to mine Twitter for prospective customers. Using keywords and location, SocialCentiv’s system finds relevant conversations so a business can respond in real time with an incentive. The tool has an average 39 percent or higher click-thru rate. Restaurant and hospitality users have seen more than a 100 percent success rate, thanks to the software’s patented marketing automation.

To illustrate how SocialCentiv works: You’re starving. “I’m hungry,” you Tweet. Within minutes, Papa John’s International, Inc. (a SocialCentiv customer) responds to you with a Tweet that contains a link to a coupon for 20 percent off a pizza. 

Key differentiators:

  • The patented software gets smarter, learning as the user responds to a Tweet or flags it as irrelevant. Over time, SocialCentiv becomes better at predicting which Tweets are more important.
  • SocialCentiv’s reporting technology features a dashboard that displays data in real time, letting clients know how many people are downloading offers, what keywords are working best, and they can monitor what’s working in their campaign.
  • SocialCentiv introduced a Spanish version in early 2014 to help clients expand markets both domestically and abroad. After English, Spanish is the second most common language tweeted.

Key customers & Brands:

  • Papa John’s International Inc.
  • Ticketmaster
  • Sony
  • MLB
  • Medieval Times
  • CBS
  • Hooters

Funding:

SocialCentiv has received a total of $17 million in outside funding, including a $5 million infusion in the spring of 2015.
The company is backed by Ray Bartoszek, principal of RLB Holdings, out of Greenwhich, CT. 


leadership team:

  • Bernard Perrine, CEO and co-founder. A founding partner and former corporate officer of Kinko’s, Perrine has also held leadership positions with global businesses Eastman Kodak and Microsoft.
  • Jason Dove, SVP, Sales & Marketing. 
  • Macy English, VP, Sales & Marketing.
  • Hal Helms, VP of Engineering.