Imagine the situation: a user visits the website of a shoe brand, browses the assortment, and lingers, for example, on sneakers. But in the end, they don’t make a purchase and leave the site. There is a high probability that the potential buyer will soon forget about the brand and …
Personalizing customer communication is a strategic business decision that allows you to understand the unique needs and desires of your customers and helps you create an impression of your company. Contact centers and sales departments play one of the most important roles in establishing a connection between the company and …
The use of AI in advertising helps to optimize advertising campaigns, making them more efficient and effective. AI is able to fine-tune targeting and segmentation, reduce advertising costs, and increase its effectiveness. How AI optimizes advertising campaigns based on data: Technologies for advertising management: AI tools and platforms AI tools …
Targeting is a mechanism that segments the target audience, focusing on several groups that are valuable to the business. This allows the marketing team to develop a comprehensive product positioning program for each of the segments. In simple terms, targeting is the selection of potential customers to whom a company …
Social media has become an integral part of our daily lives and a valuable marketing tool for businesses. It allows companies to connect with their customers and build their brand online. However, managing multiple social media accounts can be time-consuming and effort-intensive. That’s where social media management tools come in. …
A social media competitive analysis is a study of how your competitors are using different social media platforms. Essentially, it is a review of what they are doing and how effective their efforts are for them. If they succeed in using a platform for marketing, you can also consider using …
Customer insights are practical lessons learned from customer data that help move the needle. For example, the statistics will include details of engagement with your brand’s marketing materials and other aspects that can influence customers’ purchasing decisions. You’ll be able to better understand consumer behavior in general if you utilize …
In today’s data-driven marketing world, understanding and tracking the right metrics is crucial for the success of any marketing campaign. Whether you’re a digital marketing expert or just starting out, the ability to measure the effectiveness of your efforts allows you to optimize strategies, allocate resources wisely, and ultimately drive …
Let’s imagine that you run a clothing store. Different people come to your store, and you want to know which of them will buy more often, which products will be more popular, and which will just gather dust on the shelves. Previously, all of this could only be learned through …
Analytics provides many different metrics, but not all of them are equally important for decision-making. Let’s take a look at the most important metrics that help make your business more efficient and result-oriented. Key performance indicators (KPIs) KPIs are metrics that show how successful your marketing campaigns are. They can …
