SMS marketing is useful for companies of all sizes that want to interact with customers directly. It’s the most reliable, error-free, and easy way to reach customers, especially when it comes to something urgent.
SMS marketing platforms are ideal for sharing short messages about promotional offers with your audience. Other channels don’t offer the same level of precision and delivery. For example, an Instagram post will compete for followers’ attention with hundreds of other posts in their feed.
To use SMS marketing platforms, first create a list of customer phone numbers that have opted in to receive messages. Then schedule messages and track the effectiveness of your campaigns.
Use the tool responsibly and respect your customers’ privacy and wishes – no one wants intrusive messages in their inbox. We’ll talk about getting customer consent in the following sections.
SMS is a universal channel of communication with customers. Here are some cases where SMS is useful for your audience and therefore for you:
- Special offers. Send customers text messages with exclusive one-time discounts or short-term promo codes to encourage them to buy.
- Insider tips and updates. New sneakers just set on fire? Let your loyal customers know about new arrivals so they can buy a pair while they’re still in stock.
- Invitations to events. Use SMS marketing to invite your audience to seasonal sales, presentations, or webinars and make sure people don’t miss your event because of algorithmic shenanigans.
- Transactional SMS. Notify customers about the status of their order, especially if it’s a high-value purchase that’s being shipped overseas.
- Reminders. Send customers SMS reminders to reduce no-shows and make sure they attend scheduled meetings, classes, or other events.
- Announcements. Need to cancel an upcoming event or recall a product? Use SMS to make sure customers know about and accept any major changes.
- Feedback. Use SMS to survey customers about their experience with your product or service and collect feedback to improve your offerings.
As you can see, SMS is a great channel for personalized and urgent messages that can’t be missed, such as price drop notifications or delivery confirmations. Consider SMS marketing as an important addition to your omnichannel marketing campaign.